YOPLAIT DAIRY CREST is relaunching its Yop drinking yogurt.
New-look bottles now have a more modern feel and a new design aimed at increasing shelf standout.
On-pack messages communicate the drink's high calcium content.
The relaunch is completed with the introduction of a new four-pack format - Yop Minis.
The smaller bottles are aimed at pre-teens and are designed to fit into lunchboxes.
Yop is available in a family-sized 750g bottle, priced at £1.59, and a 330g 'grab and go' bottle with a rrp of 85p. Yop Minis have a rrp of £1.99.
Tel 02476 378 800