Birds Eye is hoping to land some profits with its Catch Fresh range of frozen prawns.
Whatever the weather throws at retailers this year, a host of new ice cream launches proves there is still faith in the market. Sarah Britton reports
Mylene Klass is the new face of Birds Eye's '100%' Challenge
The brand has added four sweet variants and one savoury.
The new flavour is the latest addition to the American-style soda range.
Nestle is investing in an experience day giveaway for the mint brand.
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