Petits Filous Plus probiotic yogurt drink is the latest addition to Yoplait Dairy Crest’s range of yogurts. A £6m marketing campaign for the strawberry drinks includes new national TV ads, press ads, direct mail, tailored promotional support in-store, price promotions and targeted sampling. It comes in a 4x90g four-pack. The children’s chilled yogurt drinks market is worth £223m and Petits Filous pots is the brand leader with a 20.3% value share.

Rrp: £1.48
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