North West manufacturer Holland’s has released new frozen pie and pudding lines.

Frozen chicken & vegetable pies and minced beef & onion puddings both come in packs of four with an rrp of £3.20.

Sales and marketing director for Holland’s Bill Smith-Coats, said: “The launch of our new chicken & vegetable pies and minced beef & onion puddings will only further strengthen our number one position in the individual pie category. Chicken is one of the fastest selling flavour profiles within the frozen individual pie market, Holland’s had a gap in its pie range.

“Holland’s is the sole supplier of puddings into the frozen retail market, with Holland’s steak & kidney puddings & Guinness steak puddings featuring in the top selling lines in the category. The launch of our new minced beef & onion puddings will offer a new & different flavour profile within the savoury pudding category.”

Frozen within hours of being made, for sealed-in freshness and flavour, the range is convenient and easy to prepare, with both the pie and pudding microwaveable in just five minutes.

Baked in Lancashire since 1851 to the firm’s traditional recipe, Holland’s use only prime cuts of British & Irish meat and mature cheddar cheese locally sourced from Dewlay in Garstang, Preston.

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