Swizzels has launched a Squashies Squashathon campaign for summer.
The campaign will be engaging shoppers across July and August on Swizzels’ social channels, with 60 days of summer-themed challenges to get involved in.
There will be daily prizes on offer, ensuring consumers remain engaged with the brand throughout the key summer period.
Swizzels is supporting retailers by raising awareness of the campaign through POS and display unit materials, designed to attract shoppers and boost sales.
Squashies brand manager at Swizzels Clare Lynch said: “Squashies continues to help grow the category and is now the number one sugar confectionery brand, so we’re making the most of the brand’s popularity during this critical sales period where the proportion of sweets bought versus chocolate naturally increases.
“This year staycations are proving to be more popular than ever, and Squashies are the ideal treat for our target audience of families and young people to enjoy while travelling and exploring. We’re embracing this trend by encouraging consumers to make Squashies a part of their summer.”