KitKat has announced the latest addition to its Chunky range inspired by the New York cheesecake.
The KitKat Chunky New York Cheesecake launch forms part of the brand’s strategy to excite consumers by rotating new flavours each year. Last year’s variant, KitKat Chunky Cookie Dough, was the No.1 chocolate singles launch in 2016 (IRI 52 w/e 31st Dec 2016), proving consumers love to try new flavours from the brand.
The new bar will be available across the market from 18 September and has the same RRP as a milk chocolate KitKat Chunky (rrp 65p).
The launch will be supported by a £1.2 million media campaign, which is expected to be seen by over 40 million people. This will include poster advertising featuring many sitings outside of CTNs, as well as Social Media including Facebook, Twitter and even a dedicated Snapchat lens.
Once in store the eye-catching pack design will ensure KitKat Chunky New York Cheesecake stands out on-shelf and is certain to capture shoppers’ attention.