More than 2,000 family cinema tickets will be up for grabs from Haribo this spring, as the leading gums and jellies brand unveils its biggest ever on-pack promotion.

The instant win campaign, offering family cinema tickets to be won every hour, will feature on special packs of Haribo Super Mix from the February 15 for a three-month period.

The promotional packs direct shoppers to where consumers can instantly discover if they have won by inputting a unique code found on the back of pack.

Brand manager for Haribo Super Mix Alison Satterthwaite said: “Super Mix kick-starts an exciting year for the Haribo brand, with our biggest on-pack campaign and a prize package that can be enjoyed by the whole family.”

Available on 160g and also 220g £1 pricemarked packs until the middle of May, the promotion is being supported by a multi-channel campaign including PR and social activation. Retailer toolkits, which include posters and shelf barkers are also available.

The latest instalment of Haribo’s popular ‘Kids’ Voices’ creative will feature across TV, cinema and VOD this month, with the launch of a new advert for Haribo Starmix, plus a second advert for Haribo Tangfastics.

The first 30 second Starmix advert, which is called ‘Platform’, launched on February 1, followed by Tangfastics’ ‘Pitch’, which will air on February 15. Each advert will celebrate the inner child in all of us by bringing to life the fun and childlike enthusiasm that people have for the brand.

The creative, which sees adults talking with kids’ voices, is a continuation of the successful ‘Boardroom’ and ‘Cinema’ adverts.

Set in two everyday situations, the Starmix advert focuses on a group of commuters on a train platform as they unveil their inner child while revealing their favourite Starmix piece. The second Tangfastics advert captures a team of burly rugby players who release their child-like enthusiasm for the Tangfastics taste experience whilst on the pitch.

On air for 17 weeks, ‘Platform’ and ‘Pitch’ form part of a multi-million-pound campaign that will see the UK’s leading gums and jellies brand unveil two further adverts later in the year.