The cash rewards app for convenience retailers, *Shopt, recently brought together a group of influential symbol and independent retailers and top FMCG brands for an exclusive summer event at the Sky Garden, Birmingham’s Resort World.
The collaborative event created an open forum where retailers could directly engage with brand representatives from Mars, Magnum Ice Cream Company, Budweiser and Tropicana.
The idea for the event was directly inspired by *Shopt’s ongoing conversations with retailers, which have been ”instrumental in shaping the future of the platform,” it says. It has been actively gathering feedback to better understand how it can improve and evolve to meet retailer needs.
A key theme emerging from discussions on the day was clarity, as retailers want to know what’s new, what they should be stocking, and they want that surfaced quickly and clearly in the app. That insight is driving *Shopt to ensure the most important content is the most visible.
“This event provided a brilliant platform to learn more about what retailers need”, said Alexa Hester, head of marketing and engagement. “Brands don’t often get the chance to engage with retailers in small, focused groups. It gave retailers the opportunity to get direct feedback to the brands telling them about their stores, their lives and what they need from those brands to make a real difference.”
Natalie Lightfoot, of Londis Solo Convenience, shared her thoughts of the day: “I really loved the event as you get one-on-one time with suppliers. It’s a chance to give honest feedback and get your questions answered by the brands and the *Shopt team.”
*Shopt says that as the convenience retail landscape becomes increasingly competitive, “initiatives like these play a vital role in ensuring both suppliers and store owners stay connected, informed, and empowered.”
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