Two lucky retailers are starting the new year with a boost thanks to Unitas’ Plan for Profit, and thanks to their generosity, their customers will be benefitting too.
In the lead up to Christmas, Plan for Profit provided plenty of festive cheer courtesy of its Spin to Win competition which saw retailers unwrap a range of prizes, from daily instant wins and a grand prize of £5k to spend at their local Unitas member wholesale depot.
Hosted on the Plan for Profit website, retailers could spin the wheel every day between 1 and 24 December to win one of the six instant prizes, which included £20 and £50 Amazon vouchers, as well as a draw to win the huge prize pot.
The winners, husband-and-wife retail duo, Agnelo and Maria De Souza, who run Trinity Food & Wine in Basildon, were presented with their prize in January - a £5k spending spree at Dhamecha, their local Unitas wholesale depot.
“We’re so happy, it’s amazing and such a surprise to have won,” said Agnelo, on receiving the prize at their store. “We entered the competition every day during December and were delighted to win a £20 voucher. Then to win the grand prize is just amazing, we’re over the moon!”
In a touching step, rather than simply spending the money on stock and boost their bottom line, Agnelo and Maria instantly knew they wanted to use the prize to give something back to their local community. “We’ll spend the prize money on stock for the store, and then to support our customers and the community, we’ll offer cheaper prices on the products we buy. We’ll also support our local food banks by donating products too.”
Claire Taylor, digital marketing manager at Unitas, who visited the store, said: “We’re thrilled to present Agnelo and Maria with their prize. They’ve been customers of Dhamecha for a long time and entered the competition every single day, so it’s fantastic to hand over their prize.
“To hear they’ll be spending the money in a way that benefits their customers and those in the local area is so heartwarming and really reflects the essential role that independent retailers play at the very heart of their communities.”
Unitas’ Spin to Win competition ran in 2025 for the first time ever and received more than 3,400 entries. A whopping 144 instant prizes were won. “It’s been a huge success,” said Taylor. “To run it at Christmas proved to be the perfect way for Unitas to give back to our members’ loyal retail customers.”
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