Mini Pringles was the brand with the most impactful advertising in Convenience Store last year, according to a recent AdQ study of advertising effectiveness. The research was carried out by Harvey Research and based on questionnaires completed by Convenience Store readers.
To recognise this achievement, Procter & Gamble trade marketing manager Paul Lettice (right) was presented with an AdQ certificate by C-Store associate publisher Tony Hawkes at last month's Convenience Retailing Show. A new AdQ study will be conducted in September.