Jacob’s Creek has signed a three-year partnership with international tennis legend and former Wimbledon champion, Andre Agassi.

The partnership with the tennis player, which runs until early 2015, enables Jacob’s Creek to feature Agassi in a global promotional campaign that encourages consumers to embrace the brand’s ‘True Character’ philosophy by staying true to themselves. The campaign will be given a higher profile throughout the Wimbledon Tennis Championship which takes place in June and July.

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