Bacardi Superior is giving consumers the opportunity to win their own legendary party this summer as part of a £50m marketing campaign.
Neck collars on bottles of Bacardi Superior offer the opportuniy for consumers to win 50 Bacardi Party Trunks worth £3,000 each. The trunks contain Bacardi Superior rum, mixers, cocktail recipes and glassware so the winners can host the ultimate party for their friends.
The campaign will be supported by TV radio, digital and out-of-home advertising, and social media engagement.
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