Global Brands acquires Hooch, Hooper’s and Reef from Molson Coors

Global Brands Limited has announced its purchase of the Hooch, Hooper’s, and Reef trademarks from Molson Coors Beverage Company.

The brands have been produced and distributed by Global Brands since 2012 and will now form parts of its owned portfolio. The Global Brands portfolio already includes VK, Franklin & Sons, All Shook Up, Shake Baby Shake, Beviamo, Kick Energy, Lustre, and Amigos Tequila Beer.

Nino Beneta, managing director of Molson Coors Export and License EMEA & APAC said: “We are excited to see Global Brands progress in growing these brands over the last decade and look forward to seeing the continued success and growth of the Reef, Hoopers and Hooch brands going forward.

“Moving forward as an EMEA & APAC Export and License team our focus will continue to be on a select portfolio of key international brands such as Coors, Staropramen, Carling, Madri Excepcional and Blue Moon.”

Steve Perez, chairman and founder of Global Brands, added: ‘We are delighted to welcome the Hooch, Hooper’s and Reef brands as fully-fledged members of the Global Brands family. This will give us the opportunity to invest further into the brands with the added security of owning the equity.

“Hooch is a staple of the RTD category sold by major retailers, and is a popular, well-loved brand. This deal will reinforce Global Brands’ position as the leading independent producer of RTD brands in the UK.”