Spiced rum brand, Dead Man’s Fingers, is to enter the low and no category for the first time with the launch of its new Spiced 0.0 liquid.
Dead Man’s Fingers Spiced 0.0 is available for all channels to order now and has an RRP of £20.
Rachel Adams, marketing director, Halewood Artisanal Spirits, said: “Our new Dead Man’s Fingers Spiced 0.0 has been made using our unique spinning cone technology, which starts with our Spiced Rum and de-alcoholises it at a high heat, allowing the liquid to keep its signature taste. It is great enjoyed with a simple mixer such as cola or ginger beer and garnished with a slice of orange or lime, meaning that those who are moderating their alcohol consumption don’t have to compromise on taste or flavour.
“Plus, with very few alcohol-free rum alternatives currently on the market, our new Spiced 0.0 offers an exciting proposition to tap into the growing low and no trend, all under the strength of the Dead Man’s Fingers brand.”