SBF GB&I has partnered with leading independent convenience retailers to help them donate 90 pallets of stock to local charities and community groups.
50 retailers across England, Scotland and Wales have helped donate more than 90 pallets of Ribena, Ribena Sparkling and Orangina – equivalent to around 9,000 cases of stock – to a variety of community projects.
The initiative is part of SBF GB&I’s “Growing For Good” value which believes that the more they grow, the greater their ability to give back to Society across consumers, customers and communities.
The supplier first ran this initiative in December 2020, when 40 leading retailers were able to donate cases of SBF GB&I stock to causes close to their hearts. Wholesale partners Parfetts, United Wholesale Scotland and Splendour Wholesale, along with Amrit Singh of H & Jodie’s Nisa in Walsall, also took part and acted as distribution and collection points for retailers.
Alpesh Mistry, SBF GB&I sales director, said: “It is so rewarding to partner with these outstanding retailers and the incredible causes they’ve supported to help those most in need in their local areas, which epitomises our Growing For Good value at SBF GB&I.
“It’s a great example of how we work to give back to society through our retail partners and continue to support them in their role at the centre of their communities.”
Natalie Lightfoot, of Londis Solo Convenience in Glasgow, was one of the retailers involved in the initiative.
“We know times are hard for shoppers right now, and charitable organisations are having to work even harder than ever. We’ve been a collection point for our local food bank for a number of years now, so we’ve seen the real positive impact that initiatives like this can deliver.
“This partnership with SBF GB&I will further help out our local charity partners, and the people who are most important to our store – the people in our local area.”
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