Urban Eat has added a new Chipotle Chicken Burrito to its line-up.
Research by Urban Eat owner Samworth Brothers found that food to-go purchases are being driven by value and convenience more than ever, and according to a Bidfood report, Mexican is expected to be big in 2024, with 32% of consumers saying they’d like to try it in out of home dining.
Head of customer marketing at Urban Eat Wayne Greensmith, says: “We’ve been thrilled with the consumer and customer response to our microwave-snacking range and the results of our smart retail solution trials. The broad range of options and bespoke in-store unit allow our customers to offer delicious hot food in store, without additional staff or training needed.
“It therefore made total sense to expand the options further with a mouth-watering new addition. Packing a punch, the Mexican-inspired Chipotle Chicken Burrito is guaranteed to be a winner this winter and beyond – get your orders in now!”
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