Spar UK has donated £250,000 to FareShare, following its partnership with the food redistribution charity in September to launch its Giving One Million Meals campaign.
It comes after the symbol group pledged a £250,000 donation to Fareshare, enabling the charity to provide the equivalent of one million meals through the local charities they work with in Spar communities.
The donation was presented to FareShare members at the South Midlands regional centre on Friday 24 November 2023, where SPAR UK’s central office team joined them on a volunteering day.
Suzanne Dover Spar UK brand and marketing director said: “Supporting the community is at the heart of what we do. It was a privilege to volunteer at FareShare’s regional centre and see how SPAR UK’s donation will make a real difference to our communities this winter.”
Polly Bianchi director of fundraising at FareShare said: “The donation of the equivalent of one million meals will make a significant contribution to our work getting good-to-eat food, which might otherwise go to waste, to people who need it. As the winter months approach, our network of 8,500 charities across the UK will be working hard to provide hearty, nourishing meals for people in their communities. Each group provides vital wraparound services to support people impacted by the cost of living crisis and the contribution made by SPAR will go a long way to strengthening those communities.”
The Giving One Million Meals was supported with instore POS and across digital channels, with blog posts and TikTok content creators to reinforce the message of supporting those in need and minimising food waste. Britvic and Coca-Cola were also part of SPAR’s first One Million Meals campaign and contributed to the £250,000 donation.
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