spar one million meals

Spar has partnered with FareShare in a new campaign to provide meals to neighbourhoods that need it the most.

Running until 1 November 2023, Spar’s first Giving One Million Meals campaign will supply the equivalent of one million meals through local charities in cities, towns and villages across the UK.

Suzanne Dover Spar UK brand & marketing director said: “Our partnership with FareShare will see £250,000 donated, and for every £1 given FareShare can redistribute enough food for the equivalent of four meals to people in need across the UK. We believe in supporting the communities we serve, and this partnership means that people won’t have to go without the staples we all use each day.”

FareShare is the UK’s longest running food redistribution charity who believe that no good food should go to waste, especially when people are going hungry.

According to FareShare, seven million people in the UK are struggling to afford to eat which represents one in ten of the UK population.

Polly Bianchi director of fundraising at FareShare said: ‘’As the winter months approach, our network of 8,500 charities across the UK will be working hard to provide hearty, nourishing meals for people in their communities. Each group provides vital wraparound services to support people impacted by the cost of living crisis and the contribution made by Spar will go a long way to strengthening those communities.”

With contributions from Britvic and Coca-Cola, the initiative will appear on Robinson squash and Coke Zero and will also feature on Spar own label cupboard staples.

Content about the campaign can be found across digital channels, blog posts and Tiktok content creators.