Spar Mentor Digital Partnership

Bristol agency Mentor Digital has been named as Spar UK & NI’s new digital agency partner.  

Following a competitive tender process Bristol-based Mentor Digital was chosen as the winning bidder to design and develop the new Spar UK & NI corporate websites, and to deliver ongoing creative, technical, and digital marketing solutions. 

Mentor Digital will work to provide modern web applications delivering on Spar’s digital strategy that will focus on community and health and well-being. 

Mentor’s managing director Holland Risley said: “We are absolutely delighted to be adding Spar to our client portfolio and it really feels like we are levelling up as an agency taking on clients of this calibre.  

“I think this really reflects the high quality of the work that we have been producing in recent years, along with the recent high profile awards that we have won. The design work is already looking really exciting, we are focusing on bringing depth and quality to the sites by using micro UX, emotive design and parallax effects and we are really looking forward to launching the new look Spar websites later this year.” 

Spar & Mentor Digital are carrying out an in-depth process of stakeholder engagement, user research, design, and prototyping. Mentor Digital will create full mobile responsive prototypes as part of the project process to allow for the sites to be fully user tested using on mobile devices and desktops. Mentor’s UX testing team will carry out mobile device guerrilla testing with specialist cameras for mobile devices and desktop UX testing, with eye tracking systems, to ensure that all user journeys are intuitive and clear. 

The new Spar websites will be developed using the open-source Umbraco CMS platform, which provides highly secure, enterprise level, content management experiences with no ongoing licences.