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Parfetts has launched a new app allowing retailers to order next day delivery up to midday of the day before.

It had trialled the app with 25 retailers and said that the test proved successful, generating useful insight into how the app can save time when making stocking decisions in-store. Data will be also used to refine the app around customer needs continually.

Available on both iOS and android, users can choose a range of scanning options while the facility to carry out multiple scans saves time by allowing each product scanned to counts as one case. It also comes with touch and face ID login features and is push notification enabled. Customers can also use the app to manage click and collect orders and review previous purchases.

The wholesaler has seen unprecedented growth in its online channels in 2020 and 2021 following enhancements of its online services.

According to the wholesaler, digital channels now account for up to 40% of weekly orders while the popularity of the company’s GOLD (Go Local Direct) service has also grown and currently operates in five of its seven depots.

Guy Swindell, joint managing director (designate) at Parfetts, said: “We continue to champion the independent retailer and invest in services that make their lives easier. Our new app means you can manage your stock requirements wherever you are. It’s an approach that informed our 24-hour depot concept that has proven hugely popular with customers.

“Our success is tied to our customers’ success, and we work hard to offer a product and service range that will support them and help them to remain competitive in a tough retail environment. I firmly believe that our employee-owned model gives us more flexibility than other wholesalers to make investments in new products, people and service enhancements and to anticipate and meet the needs of retailers.”

For more on technology within convenience, check out the latest episode of The Convenience Mix Podcast.