Parfetts has appointed Duncan Jelfs as its new regional business manager, with a focus on the South West.
The appointment marks a significant step in strengthening Parfetts symbol presence in the area.
Jelfs has 38 years of experience in the retail and wholesale sectors, and joins from Appleby Westward–Spar, where he held the position of commercial director. He managed the sales team, marketing, and price and proposition in this role. Before this role, Jelfs was head of franchise at Bestway Retail, where he managed multiple accounts, including Bargain Booze, Co-op Franchise, and Costcutter.
Commenting on his new role, Jelfs said: “I have always thoroughly enjoyed working with independent retailers to help develop their stores, sales, and profit. I look forward to continuing this passion with Parfetts and building our presence in the South West. The employee-ownership model at Parfetts means they continue to invest back into their customers and their team. It’s a unique proposition in our industry, and we’re already seeing strong growth across the UK.”
Guy Swindell, joint managing director of Parfetts, said: “Duncan’s years of experience and proven track record in the retail and wholesale sectors make him a fantastic addition to our team. He offers retailers in the South West unrivalled knowledge, expertise, and enthusiasm, which will be invaluable in building relationships and expanding our presence in the region.”
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