Employee-owned wholesaler Parfetts is awarding its workforce the maximum 4% sales bonus following a record-breaking year in which turnover soared to £733m - up from £696m in 2024.
The business, which has grown turnover 93% over the past six years, continues to go from strength to strength, it says, with its symbol group now supporting over 1,650 retailers across the UK, from Portsmouth to Lockerbie.
With more than 300 new stores planned to join in the new financial year, it says it is on track to become one of the leading forces in the convenience sector.
Alongside sustained growth in Birmingham and the successful launch of new initiatives such as its Shop & Go and The Local fascias, the company has confirmed it will open a new depot in Southampton later this year. The move strengthens its national credentials, “further enhancing its delivered service network and accelerating access for retailers in the south of England,” it adds.
The wholesaler continues to focus on delivering real value to independent retailers through a twin strategy of own label development and promotions that drive sales and deliver exceptional margins for customers. Its own label range now spans more than 200 lines, tailored to the needs of the convenience channel.
Additionally, strategic partnerships with suppliers underpin a promotional programme that includes regular daily deals, Go Local three weekly promotions, supplier takeovers and regular seasonal trade weeks. The Big Ticket initiative has also proven popular with suppliers and retailers, enhancing margins and driving footfall through impactful campaigns, depot activations and in-store takeovers.
“Our people are the heartbeat of Parfetts,” said joint MD, Guy Swindell. “It’s their hard work, passion and commitment that fuels our growth. The employee ownership model gives us a powerful platform to reward that effort, attract great talent and deliver the best service to our retailers.”
The sales bonus comes in addition to a 12% profit share bonus paid last year, with another profit share distribution planned for later in 2025. Parfetts’ employee ownership model enables it to reinvest profits into its people and infrastructure, which it says is the engine behind its momentum.
Parfetts says it is closing in on its target of 2,000 symbol stores across its Go Local network and expects its turnover to surpass £1 billion in the next three years.
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