Birmingham anniversary

Parfetts has marked the first anniversary of its Birmingham depot by reaching the milestone of 60 Go Local stores in the region.

The 100,000-square-foot depot opened in March 2023 and to help support further business expansion, the Birmingham-based team of retail development advisors has grown to 10.

Parfetts is also celebrating its first anniversary at the site with a Birmingham Birthday Bonanza trade week that features promotional offers on 742 lines across all categories. The promotion runs from 14 to 20 April.

Guy Swindell, joint managing director of Parfetts, said: “The success of the Birmingham depot has exceeded all expectations. The experienced team focused on building footfall before rolling out our delivered offer, which extends the reach of the business across the Midlands and down the M40 into Gloucestershire.

“Go Local gives customers access to a wide range of support, including store development advice and, just as importantly, the best prices and margins. As the Birmingham depot continues to grow, it underlines the strength of our employee-ownership-based model, which allows us to reinvest back into the service and value we provide to our customers.”