National Lottery retailers can expect increased sales and improved footfall this week thanks to the Lotto Must Be Won draw and a boosted EuroMillions jackpot, according to Camelot.

Wednesday’s Lotto Must be Won draw, estimated at £12.9m, is the first of the year, while Friday’s EuroMillions draw will see around £100m up for grabs, giving retailers a chance to increase their bottom lines. The point of sale (POS) for both draws is in store.

Camelot is also offering retailer partners the chance to win £1,000 a month for a year to celebrate the launch of the new National Lottery draw-based game, Set For Life, in March. To enter, retailers need to go to, log in to their account and answer two questions about the new game before Friday 15 March.

Camelot’s retail director, Duncan Malyon, said: “We’re expecting great increases in sales this week, thanks to the Lotto Must Be Won draw and boosted EuroMillions jackpot – but there are a number of things that retailers can do to further maximise sales.

“These include ensuring that all new POS is out on time and sited in the best possible location, media screens are positioned well and in view, and double-checking their teams are talking with shoppers about National Lottery products, jackpots and anything else related to the exciting prizes on offer.”