Camelot has announced the launch of a new National Lottery game, Set For Life, which will be drawn on Mondays and Thursdays, meaning every weekday will now feature a lottery draw.
The first Set For Life draw will take place on Monday (18 March), with a top prize of £10,000 every month for 30 years. Camelot has advised that National Lottery stores have their Set For Life POS ready for when tickets for the first game go on sale this Friday (March 15).
Retailer incentives have also been launched by Camelot to support the new game, offering retail partners the chance to win £1,000 a month for a year, by answering two questions before Friday.
Furthermore, from now until 5 April, retailers can earn £10 by uploading a photo of their new Set For Life POS online. For more information on the incentives, Camelot retail partners can visit the National Lottery All Stars website.
Camelot retail director, Duncan Malyon, said: “Set For Life offers National Lottery players something completely new and meets a different set of consumer needs, especially among younger people.
“It’s a great addition to our range of games and means that we now have a portfolio that offers something for everyone. We think players will be really excited by Set For Life – and that’s great news for our retail partners, sales and, most importantly, returns to good causes.”
The launch of Set For Life will be supported by a new advertising campaign, titled ‘Make every month amazing’, featuring TV, print and social media activity.