JTI has updated its Logic LQD e-liquids range, including a new bottle design and a lower rrp, to better meet the demands of the UK’s growing vape community.

The enhanced e-liquid range will enable retailers to maximise sales in the refillable Reduced Risk Products (RRP) segment - now the fastest growing segment within the vaping category, according to JTI.  

With a new, competitive rrp of £3.99 for 10ml, JTI says that the updated range will allow retailers to capitalise on the increasing consumer trend towards value.

The new bottles, which feature a convenient screwcap lid and travel-size design, form part of the brand’s ongoing efforts to meet the demands of the 76% of adult vapers in the UK who use refillable devices, JTI said.

Available in tobacco, cherry, menthol and berry mint, the range also reflected the UK’s most popular vaping flavours, it added.

The news follows the successful extension of the Logic LQD e-liquid range to include new lower strength (6mg) options earlier in the year.

Nick Geens, head of RRP at JTI UK, said: “With the vaping category growing 9.3% in the last two years, JTI is committed to continuing to innovate to ensure we meet the needs of the ever-growing number of vaping consumers in the UK.”