All SHS Drinks articles
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Product NewsSHS Drinks announces the first canned RTD shot brand ShoTTails
SHS Drinks has announced the first in a series of ‘first to market’ new shot RTDs for convenience stores
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Products In DepthSix things you need to know about Halloween
Halloween is one of the biggest retail occasions of the year, and with the right range and some creative merchandising, convenience stores can cash in on the spooky season
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Product NewsWKD launches new cocktails range for at-home occasions
WKD has launched a new cocktails range featuring three flavours designed to tap into growing demand for higher ABV, cocktail-style serves for at-home social occasions
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Product NewsWKD launches £10m campaign to target new generation
SHS Drinks is investing £10m in a major marketing campaign for WKD’s 30th anniversary, targeting 18 to 24-year-olds with the ‘Got a WKD Side?’ initiative running throughout 2026
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Product NewsWKD secures £10M+ investment for major 2026 relaunch
SHS Drinks has announced a major £10M+ investment programme for WKD in 2026, featuring a refreshed identity, national marketing campaign and enhanced shopper marketing as the RTD brand celebrates its 30th anniversary.
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Product News'Booming' cherry flavour trend inspires launch of WKD Cherry Ice
SHS Drinks looks to capitalise on the ‘explosive growth’ of cherry drinks
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Product NewsSHS Drinks acquires Shandy Shack beers
SHS Drinks has just announced the acquisition of Shandy Shack, a pioneering brand of mid-strength beers
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Product NewsWKD deploys Gen Z slang in latest campaign
WKD is to benefit from a bold major new ad campaign this autumn
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Product NewsThree new variants added to WKD X range
Mango Passion, Dark Berry, and Blue Raspberry have been added to the WKD X range
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Product NewsWKD celebrates Love Island partnership with new variant and promotion
WKD has revealed this year’s line-up of special-edition pack formats to promote its association with the ITV2 and ITVX series Love Island
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Product NewsBottlegreen unveils new multi-media campaign
Bottlegreen has launched a multi-media ad campaign to encourage consumers to incorporate the brand in other drinks
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Product NewsWKD debuts 250ml cans for multipacks
The 250ml cans will come in WKD Blue 4-pack and 10-packs, and in WKD variety 10-pack formats
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Product NewsWKD extends partnership with Love Island
WKD is to extend its association as the Official Alcohol Partner of Love Island by collaborating for a further two series in 2023
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Product NewsWKD returns to Love Island as official alcohol partner
This is the second year that WKD has partnered with Love Island
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Product NewsWKD unveils Berry Blast limited edition variant
WKD is to launch a new Berry Blast variant
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Product NewsWKD launches seasonal campaign featuring Love Island stars
WKD’s festive campaign celebrates friendships and reconnecting with mates.
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Product NewsWKD grows partnership with Love Island for summer campaign
WKD is growing its relationship with Love Island this summer with a series of TV ads, on-pack executions, and a social media campaign.
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Products In DepthNine things you need to know about Spirits, RTDs and Seltzers
Brits’ love of cocktails is shaking things up for spirits and RTDs.