WKD berry blast

WKD is to launch a new Berry Blast variant.

Available from May, new WKD Berry Blast is a Limited Edition variant with the same 4.0% ABV as the brand’s existing regular RTDs.

Introduced in both 700ml (standard and £3.39 price-marked versions) and 275ml glass bottles (for inclusion in WKD mixed 10-packs), the PMP neck label will also alert consumers that Berry Blast is included in the ‘2 for £6’ offer running across all variants in the WKD 700ml PMP range.

The launch of the new variant will be supported by a bespoke social media campaign which will build awareness and generate interest. In addition, Berry Blast will benefit from being an integral part of the high-profile 2022 brand-wide umbrella support package for WKD.

Alison Gray, head of brand – WKD at SHS Drinks, said: “Berry is set to be the next big thing in RTD flavours and our eye-catching Berry Blast packs are going to ensure that WKD is front and centre and grabs consumer attention in independents. Our target market actively seeks out innovation and new variants; they expect WKD to deliver new products on a regular basis and our latest offering will not disappoint.

“Our consumers tell us that when they get together with mates to socialise and enjoy WKD, they always have a great time. Now, with the launch of our latest fruity Limited Edition, we can really inspire them to get together and have a Blast!”