Bottlegreen unveils new multi-media campaign

Bottlegreen has launched a multi-media ad campaign to encourage consumers to incorporate the brand in other drinks.

Featuring outdoor, radio, and in-store activity, brand-owner SHS Drinks is backing the brand with the ‘Add a Dash of Extraordinary’ tagline.

The 30-second ads will air nationally across Absolute Radio, Virgin Radio, Magic, Greatest Hits Radio, LBC, and Smooth Radio, reaching an audience of ten million listeners.

The above-the-line campaign will be further supplemented by extensive social media and influencer activity.

Sarah Lawson, head of marketing – softs at SHS Drinks, said: “The ‘Add a Dash of Extraordinary’ campaign highlights to consumers how simple it is to enhance their favourite drinks and make them that little bit more special, just that bit more extraordinary.

“Bottlegreen cordials are expertly crafted and hugely versatile, and this campaign showcases additional usage opportunities, whilst emphasising the brand’s quality credentials. This summer 2023 campaign is bigger and better than ever before, and including radio advertising in the bottlegreen support package for the first time will ensure that even more adults will discover the big difference a small dash of bottlegreen cordial can make.”