WKD Christmates_Love Islanders

WKD has launched a new seasonal campaign. Under the theme of Merry ChristMATES, the brand is embarking on a huge social media campaign destined to help people celebrate their friendships and reconnect with mates, to make this Christmas one to remember.

The humorous campaign comprises two main aspects: a series of light-hearted competitions and easy-to-enter online activities will offer festive prizes to both the entrant and their best mates, and building on WKD’s sponsorship association with Love Island, previous contestant and leading social media influencer Chris Taylor will reprise his role as brand ambassador to bring some carefully curated content to his 1.1 million followers. The tongue-in-cheek series of videos will be released throughout December.

In addition, two contestants from this year’s series of Love Island – Brad McClelland and Dale Mehmet – have been lined up to create fun footage which will showcase some very special WKD Christmas cocktails.

Head of brand – WKD at SHS Drinks Alison Gray said: “Last year, WKD consumers got to spend some enforced quality time at Christmas with their close family only. Memorable and different as that will have been, we know that fans of WKD like nothing more than to be with their mates to make the absolute most of the festive season. Our humorous Merry ChristMATES campaign will provide both fun content and festive prizes for WKD consumers to share with their mates.

“To have enlisted Chris, Dale and Brad to support our festive campaign is the icing on the Christmas cake and builds further on our successful Love Island association.”