WKD has launched a new WKD Cocktails range, designed to tap into growing at-home social occasions.
The new range features three flavours: Cheeky V, Venom and Blue Lagoon (rrp: £3.10 for 330ml). WKD Cocktails are designed to tap into growing demand for higher ABV, cocktail-style serves, the range delivers a more premium, ‘night-out’ experience for at-home occasions. At 6.5% ABV, it responds directly to evolving consumer behaviour, offering a more elevated RTD option.
Backed by a £10m+ programme throughout 2026 and a major above-the-line campaign that has just launched, WKD is gearing up for its “biggest year in over a decade”, with a focus on driving visibility, relevance and recruitment into the category.
Marketing director at SHS Drinks, Scott Bell, said: “WKD Cocktails are all about bringing big night-out energy into at-home drinking occasions. Made famous in the on-trade and created by bartenders, classic serves like Cheeky V, Venom and Blue Lagoon are instantly recognisable and signal a good time. With a higher 6.5% ABV and bold flavours that have no duplicates in the market, WKD Cocktails deliver quality, great taste and strong value, helping retailers drive incremental growth in the RTD category.”
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