Philip Morris Limited (PML) has announced a new campaign highlighting is Zyn X-Low (1.5mg), the latest addition to its expanding Zyn nicotine pouch range.
X-Low is now the lowest-strength variant in the brand’s portfolio, providing “a suitable entry point into the category for adult nicotine users trying pouches for the first time,” it said.
Zyn X-Low also offers retailers a product line-up that helps meet growing shopper demand for choice and flexibility. The Spearmint, Black Cherry and Cool Mint 1.5mg packs are available in wholesale and on PML’s dedicated retailer platform.
The addition of a lower-strength option supports greater accessibility for legal-aged nicotine users within the range while maintaining the same trusted quality and patented formulation that define Zyn.
Dor Matot, Head of Zyn UK&I at PML, said: “Zyn X-Low represents the continued evolution of our nicotine pouch portfolio, offering our lowest strength to date.
“For adult users that want to try pouches for the first time, this provides a suitable entrance into the category. Expanding the range in this way allows us to meet a broader spectrum of adult nicotine preferences, strengthen the role of modern oral products in the marketplace, and further our ambition of achieving a smoke-free future.”
The launch is supported by the nationwide ‘Be bold enough to take it easy with X-Low’ campaign, designed to raise awareness of Zyn’s strength variation in the portfolio and to highlight the latest innovation behind the brand.
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