Yorkshire Tea, owned by Taylors of Harrogate, has launched a new Yorkshire Tea Decaf price-marked pack (PMP), exclusively for the wholesale and convenience channels.
The black tea brand, which recently climbed to sixth place in YouGov’s 2017 BrandIndex, has extended its Decaf range to include a 40s PMP to better serve the wholesale and convenience channels - previously Yorkshire Tea’s Decaf PMP has been available in an 80s pack size. It will be in a small case size of five.
Available now, the new PMP (£1.89) has been introduced due to a strong performance for Yorkshire Tea Decaf both in the latest 52 weeks (+9.7%) and latest 12 weeks (+8.6%, IRI w/e 6/1/18), along with the overall positive performance of decaf in the tea market, which is up by 9.3% (£807k) in the latest 12 weeks.
Helen Boulter, channel controller at Taylors of Harrogate, said: “We understand how important price-marking is for the wholesale and convenience sectors and are delighted to be able to launch this new PMP, which is the perfect size and price for both sectors.
“We go to great lengths to make tea properly – especially for our decaf. We created a blend of top-quality African teas that don’t lose their flavour when they’re decaffeinated, so you can cut down on caffeine and still enjoy a lovely cup of tea.”