The Yorkshire Baking Company is proud to announce the launch of its first-ever on-pack promotion, in partnership with the Emmerdale Village Tour. The campaign brings together two Yorkshire brands ahead of Yorkshire Day on 1 August.
Running from Tuesday (1 July) for eight weeks, the promotion offers customers the chance to win a Star Tour and meet-and-greet experience at the iconic outdoor filming location of the much-loved Yorkshire soap drama, Emmerdale.
Winners will also receive bundles of Yorkshire Baking Company’s famous Mega Loaf cakes.
To enter, shoppers simply scan a unique QR code found on promotional pack labels, which leads to a dedicated competition entry site at www.yorkshiregiveaway.com. The campaign will be featured across all seven Mega Loaf flavours.
To further sweeten the offer, Yorkshire Baking Company is also bringing back two limited-edition favourites - Banana Mega Loaf and Carrot Mega Loaf, available in selected retailers), for the duration of the promotion, giving shoppers an even broader range of indulgent options.
The campaign will be supported by a solid marketing campaign, including social media activity, in-store pop-ups and sampling events designed to drive consumer engagement and create a real buzz around Yorkshire Day.
Arainn Cleland, sales director, said: “We’re thrilled to partner with the Emmerdale Village Tour for our very first on-pack promotion. It’s a proud moment for our brand to collaborate with such an iconic part of Yorkshire culture. We know this partnership will resonate with customers who love great cake and great TV - two Yorkshire favourites coming together to celebrate Yorkshire Day in style.”
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