Wine brand Makulu is carrying out a winter campaign for its Pomula rosé spritzer.
Following a successful launch this summer, Pomula rosé spritzer will benefit from a campaign in association with Shemazing – the online women’s lifestyle magazine.
The month long campaign will give Pomula exposure throughout the site and includes a four-day home page takeover alongside adverts/banner and editorial features.
Marketing manager Helen Dakin said: “Shemazing will help drive awareness and availability of Pomula to large numbers of our core target market of 18-35 year women as the party season gets underway. At this stage we still need to tell people what Pomula is, where to buy whilst also creating a party drink positioning. Pomula tastes great so we are using this as a sampling opportunity too with daily bottle giveaways accessed via Shemazing, makulumoments.com and our social media channels In December – hopefully creating lots of great Makulu Moments for people across the festive period!”.
The Makulu Pomula campaign goes live on the November 28 and through to December 25.