Weetabix is launching a new national competition for 2018, giving convenience retailers the opportunity to win a van.

The cereal brand has three Ford Transit vans to give away and the promotion will run for six weeks; from January 1 until the end of February 2018.

Weetabix will visit Bestway, Landmark and Today’s Group wholesale depots to launch the competiton in the New Year. The nationwide initiative will be supported by trade advertising and a PR campaign, with supporting POS, pallet wraps and full scale van displays.

To enter, retailers will need to purchase three cases of Weetabix cereal - Weetabix On The Go is excluded - and one purchase must be a Weetabix £2.19 case. They should then text their details to a dedicated competition hotline and 20 runners up will also each receive £100 worth of Weetabix cereal products.

Darryl Burgess, head of convenience, wholesale and foodservice at Weetabix, said: “2017 has been a hugely successful year for us and we have ambitious plans to maintain the momentum next year. Kick starting 2018 with this major promotion, demonstrates our continued support for convenience stores; we look forward to helping retailers further drive their sales and help us grow the overall cereals category.”

For full terms and conditions, visit the Win a Van competition website.