Weetabix Food Company has launched a new White Chocolate, Raspberry & Shortcake variant to its Alpen Light bars range.
Priced at £1.99 MRSP for a pack of five and available now at a promotional price of £1, the new Alpen Light bar hopes to deliver on popular flavour trends with 67 calories per bar. Stocks come in cases of 10 packs of 5 x 95g bars and the launch will be supported by a dedicated social media campaign.
Brand manager for Alpen Nanda Desai said: “We make sure we keep the Alpen Light range current and continue to deliver on the lead flavour trends in a low-calorie format. Our last two pieces of NPD, Salted Caramel and Jaffa Cake are now our best-selling SKUs. Our aim is to bring new tastes and excitement to the range, ensuring the offering is relevant to consumers and retailer’s needs.
“Choice and variety are the key drivers of growth in this category. To keep driving performance forward, it is important that retailers rotate flavours and create diversity in their range. Alpen Light White Chocolate, Raspberry & Shortcake gives them that option.”