Walkers has launched a new on-pack promotion giving shoppers the chance to win £250 every hour for 90 days.
The competition is now live until 20 March 2023 across selected Walkers Core, Walkers 45% Less Salt and Baked promotional packs. To be in with a chance to win £250, shoppers must buy a promotional pack, scan the heart shaped QR code and enter their details. Phone speakers need to be turned up for this on-pack, as lucky winners will hear the song ‘It Must Be Love’ by Madness as a tie through from the above the line TV advert.
Walkers will also be giving an incredible £100k to the consumer that finds the best heart-shaped crisp (as determined by the judges) in their packet of Walkers potato crisps (excluding Walkers Baked, Walkers Max and Walkers Sensations. This promotion will run alongside the £250 every hour giveaway, with final entries closing on 20 March 2023.
This latest campaign from Walkers will see the return of the brand’s TVC on screens from 2 January, with a new end-frame highlighting the competition.
Rachael Smith, Walkers senior marketing manager, said: “We are incredibly thankful to our retailer partners and shoppers for continually demonstrating their love for our Walkers products. No matter how you enjoy your crisps, we believe there really is a Walkers for everyone.”