PepsiCo’s Walkers is introducing a new Flamin’ Hot flavour across its core potato crisps range.
Walkers Flamin’ Hot are available now in six-packs (rrp: £1.65), singles (rrp: £0.69), 45g Grab Bags (rrp: £0.85), 65g PMP (rrp: £1.00).
The launch follows the UK roll-out of Wotsits Flamin’ Hot were launched in January 2020 and contributed to the overall Wotsits brand growing +54% YTD (Nielsen).
“Walkers Flamin’ Hot features a distinctive, no artificial colours, red crisp and a warming spicy kick – just enough though,” said Fernando Kahane, Walkers marketing director at PepsiCo. “Our ambition is for the new flavour – matched with the eye-catching red crisps – to appeal to the masses and grab the attention of younger shoppers. We know our Flamin’ Hot recipe is one of the nation’s favourite, so this latest launch presents a real category growth opportunity.”