Walkers is expanding its range of £1 pricemarked packs to include Taste Icons.
Available in Impulse and Wholesale channels now, the packs also give shoppers a free meal offer voucher for one of its partner restaurants that matches its flavour.
The limited-edition flavours and partnering restaurants include:
- Classic Cheeseburger inspired by Gourmet Burger Kitchen
- PERi-PERi Chicken inspired by Nando’s
- American Hot Pizza inspired by PizzaExpress
- Katsu Curry inspired by YO!
Taste Icon on-pack meal vouchers can be used in conjunction with the government’s Eat Out scheme, which applies in August only, every Monday-Wednesday from 3-31 August on all sales of qualifying food and drink. The government scheme includes a 50% discount up to a maximum of £10 a person.
Marketing director of Walkers Snacks at PepsiCo Fernando Kahane said: “Households have been shopping very differently since the start of lockdown; we’ve seen greater demand for larger packs over single serve formats. Our Taste Icons range has proved very popular with shoppers since its initial launch in March but in order to fully meet the shift in shopper behaviour, we’re expanding the range to offer even greater choice.
“Restrictions on Covid-19 are gradually being lifted and restaurants are being given permission to open under social distancing rules. It is our hope that with this promotion, it will not only boost snacking sales, but also drive much needed footfall back into the hard-hit hospitality sector.”