Walkers has announced its biggest ever flavour promotion. The Walkers Flavour Cup features 15 new limited edition variants that the public will have the opportunity to vote on.
All of the flavours are inspired by a country’s signature dish including German bratwurst sausage, Brazilian salsa and English roast beef & Yorkshire pudding. All 15 flavours will be available in multipacks and eight of them will be available in single serve bags. Consumers will be able to vote for their favourite flavour at www,walkers.co.uk.
Voters will also have the chance to win one of 15 £10,000 prizes by uploading a video or picture of themselve that shows how passionate a fan of their choice they are.