Walkers is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp sarnie shop.
Building on its six limited edition flavours - including Bacon & Tomato Ketchup, Ham & Mustard and Cheese, and Cucumber & Salad Cream - Walkers’ latest activity will offer consumers the chance to win £10,000 every week, as well as prizes and free crisps.
In the new TV advert, brand ambassador Gary Lineker will be joined by ‘cheeky chappie’ Paddy McGuiness to run a club serving only crisp sarnies. The new TV creative, which sees Gary and Paddy take over a real café will be launching on 1 September, and begins with Gary saying: “We are here to see what people think of Walkers new range of sandwich flavoured crisps.” The advert continues with Gary in the kitchen creating crisp sandwiches whilst Paddy serves the customers. There is a much surprised reaction from the crowd as Paddy presents them with a Walkers spin on a crisp sandwich. During filming one lucky customer received £10,000 in a sandwich.
To support the campaign, Walkers will be offering members of the public and crisp sarnie fans the opportunity to buy tickets to visit the ‘Walkers Crisp Sarnie Club’ pop-up. The Walkers Crisp Sarnie Club will give ticket holders the chance to immerse themselves in a mixture of experiences such as ‘Build Your Own Sarnie’, an interactive menu and a squidgy ‘bread bed’ and try a host of crisp sarnies.
Customers can purchase tickets to the pop-up shop online via Event Brite.