Varta Consumer Batteries is the latest brand to release its Christmas advertising campaign for the festive season.

The batteries manufacturer has invested in a Christmas TV advert that is expected to reach an audience of more than 18 million consumers during this year’s peak selling period.

The advert will be on air from December across multiple channels including ITV, Channel 4 and Sky 1, focusing on primetime slots. For the first time, the brand is dedicating 13% of its spend to on-demand channels.

The campaign will feature the ‘Max and the Train’ advert, which offers a nostalgic look at Christmas over the decades with Varta. The ad shows a young Max and his toy train, powered by batteries, enjoying the festive season from the 1980s through to today. The advert is designed to show the importance of batteries at Christmas.

Clare Rix, trade marketing manager at Varta UK & Ireland, said: “It’s incredibly important to Varta that we invest in the UK market and support retailers, so I’m thrilled to continue our festive TV advertising this year. Anything we can be doing to help remind consumers to stock up on batteries at the peak sales period is important to us.”

Varta’s investment in the new TV campaign follows a major brand refresh earlier this year. The rebrand included the launch of new packaging and a renamed product range. As part of the Varta relaunch, the manufacturer also revealed a new brand slogan; ‘In Service for You’.