Unilever has teamed up with Princes to launch Olivio Special Edition Flavoured Oils.
This innovative new range is designed to tap into the growing number of consumers seeking infused cooking oils (Infused category penetration growing at 28% YoY, Kantar Worldpanel 08/10/2017)
Rolling out from November 20, the range comprises two variants – Olivio Lemon & Thyme and Olivio Garlic & Rosemary. Each have been designed to help consumers enhance their recipes with delicious flavours and are perfect for all types of cooking.
The infused oils category is currently growing at +28% year-on-year (Kantar 08/10/2017), highlighting the increase in consumer demand for oils that can add flavour to enhance dishes. The new Olivio Special Edition Flavoured Oils will bring innovation to the oils fixture, which is set to increase consumer interest in the category, generate greater footfall and encourage repeat purchase, thus driving incremental sales.
Chloe Irwin, licensing director at Unilever UK, said: “Olivio is currently experiencing 17% growth and we are incredibly excited to be working with Princes again to expand the range to include innovative flavoured oils.
“Olivio centres on adding a hint of the Mediterranean to home cooking, so it is a natural progression for us to add Lemon & Thyme and Garlic & Rosemary flavours to the range to meet the growing consumer interest in flavoured oils1. We expect these to be a huge success amongst loyal oil users and those who are new to the category.”
Neil Brownbill, marketing director at Princes, said: “Princes has a consistent focus on meeting and exceeding the changing needs of consumers. The expansion of Olivio into the flavoured oils category acknowledges a growing consumer interest in value-added products and in particular products focused on enhancing recipe-driven meal occasions. The flavours offer exciting, new-to-market blends that will encourage consumers to increase their repertoire and understanding of the different uses of oils in recipes”.
Featuring the familiar Olivio design with a green flash, the pack design will also include visuals of the key ingredients included in the formula. The new 250ml flavoured oils will retail at RRP £1.50.