Tyrrells is launching a new Absurdly Good advert to showcase its Best Ever Recipes.

The advert, which is the second creative from the Absurdly Good campaign, will be aired on TV and Video On Demand from 5 March 2018, as part of the brand’s continued investment in above the line advertising. The advert will be on air until May 2018, with £2m of investment behind it.

The advert is centred around Tyrrells; most popular flavours: Lightly Salted, Sea Salt & Cider Vinegar and Mature Cheddar & Chive.

Adam Draper, Marketing Director at Tyrrells Potato Crisps, said: “We are thrilled to launch this new creative campaign to celebrate our Best Ever Recipe. The ad shows the passion that we have for hunting out the finest quality ingredients for our unique, delicious tasting crisps. We’re always working to improve our recipes, and this advert is to celebrate and ultimately communicate that we now have our best ever recipes. Of course, the creative style maintains our unique personality, tone and humour.”