Tyrrells is hosting its first ever TV advertising campaign with a £2.5m media spend before the end of 2017.

The media spend will include video on demand, outdoor and social media supporting the TV advertising. The advertising is on TV now and will run until the end of November.

The campaign sees the introduction of a new tag-line ‘It’s absurd what we do before Tyrrells gets to you’, bringing to life the iconic black and white characters from the packaging with a distinctly Tyrrell’s English tone of voice. The advert is centred around Tyrrells Court Farm, where the brand produces its crisps, humorously bringing to life the way they select the finest potatoes to make their crisps taste ‘absurdly good’.

Tyrrells retail sales are £56m RSV (IRI 52 we RSV) with penetration growing 35% over the last two years (14% to 19%, Kantar July 2017).