Tia Maria and Grazia are teaming up to celebrate the magazine’s 10th anniversary with the launch of a special limited edition pack.
The gift tin, on shelf in December, is available in a selection of chic monochrome designs.
Four influential women have been brought on board to front the campaign. These influencers are appearing in a series of billboard posters, with the strapline ‘All We Want for Christmas’, as well as on Grazia’s print, digital and ipad channels.
Model and DJ Zara Martin is representing the world of music, while blogger Danielle Peazer, represents fashion blogging. Events planner and singer Krystal Roxx is a hot property in the world of party planning, while mixologist Jennie Rae Chuter knows the urban cocktail scene inside out.
All four women will be supporting the launch of the bottle on their social media channels in the run up to the Christmas period.
ILVA SARONNO global communications director Paolo Dalla Mora said: “Grazia and Tia Maria share a lot of the same values and therefore they are the perfect partner for our first ever limited edition magazine tie up. We both speak to women who have a passion for fashion, like to enjoy stylish nights out and like to set, and not follow, trends. We’d like to raise a glass of Tia Maria to Grazia and toast many more years of success.”
Grazia UK publisher Lauren Holleyoake said: “We’re excited to be celebrating ten hugely successful years of the Grazia brand with Tia Maria. That’s ten years of Grazia as an agenda-setter and a trailblazer, which is why we are showcasing our trend-setting credentials with content – across print and digital – focusing on fashion, music and mixology. We’ll be working with Tia Maria to bring our readers inspiration and advice throughout the festive period.”
The limited edition pack (rrp £15 per 70cl) is available from Asda, Tesco, Morrisons, Waitrose and Sainsbury’s.