Natural Balance Foods is launching three new Nākd bar flavours - Peanut Delight, Apricot Crunch and limited edition Carrot Cake.
Natural Balance Foods is set to drive sales of its £6.4m (Nielsen ScanTrack 52 w/e 23.04.2016) Nākd brand in convenience with two new additions to the range, plus a new limited edtion flavour.
The first new variant in the range is Nākd Peanut Delight – a rich and nutty bar with chunks of peanut pieces and a hint of sea salt (rrp 75p per 35g bar).
Nākd Apricot Crunch (rrp 75p per 30g bar) joins the crunch bar range to offer consumers an easy way to add protein to their day. With 5.5g (18%) of added protein and juicy chunks of apricot.
Nākd’s limited edition Carrot Cake bar (RRP 75p per 35g bar) is made with pieces of carrot, walnut, almonds and a hint of warm cinnamon, all smooshed together to make a “cakey” texture, it’s the perfect on-the-go version of a home-baked classic. Last year Nākd’s pudding/dessert-inspired flavours saw sales increase by 101% year-on-year, particularly driven by Bakewell Tart.
All bars in the Nākd range are free-from added sugar, gluten, wheat and dairy, are one of your five-a-day and made with nothing more than raw fruit, nuts and natural flavours. The new flavours are all available to the convenience channel now.
Marina Love, marketing director at Natural Balance Foods, said: “In January 2014, Nākd sales in convenience were just touching £1.9m. Today they stand at £6.4m – that’s an increase of 225%. Impressively, 71% (Nielsen HomeScan Cereal Bar & Healthy Biscuits – Total Market Coverage 52 w/e 23.04.2016) of Nākd’s sales growth is incremental to the category, driven by new customers to the category as well as existing customers adding Nākd to their repertoire. These latest additions to our line-up will help us to accelerate further growth and attract yet more new shoppers,” Love added.
All the variants in the Nākd range, including this latest NPD, are available from leading wholesalers.