Britvic is rolling out a brand-new marketing campaign to support its sugar free Tango range.
Titled ‘Sticky situation? Time to Tango’, the £1.2m campaign is aimed at the brand’s 16 – 24 year-old target audience and is designed to help drive sales for retailers.
A new TV ad, which airs from 23 May, will run over a period of four weeks and will be bolstered by sampling, digital and in-store activation campaigns.
Rachel Astbury-Phillips, OOH commercial director at Britvic, said: “While the brand remains a firm favourite with current Tango consumers, we want to drive appeal with new shoppers with a new comms platform that will really resonate with them.
“The TV campaign - alongside our new options - hits the mark for this key demographic whilst staying true to the brand DNA, which customers have come to know and love. With the brand back on TV this summer, Tango will be front of mind for shoppers, creating a fantastic sales opportunity for retailers.”
All new Tango sugar free flavours - Strawberry & Watermelon, Tropical and Orange - are available to the convenience and wholesale channels in price-marked pack formats.