Sunmagic, the premium juice producer, has rebranded its entire drinks range to coincide with the brand’s 20th anniversary celebrations.
The new-look packaging features an updated logo and labelling, designed to give the brand a more modern look and feel. The redesign is being rolled out across Sunmagic’s 500ml PET bottle range, with the rest of the range being updated over the coming months.
The updated Sunmagic range also features a new strapline: ‘Made with the Magic of the Sun’ and the full relaunch will be supported by branded lorries, a new website and a large press adversting campaign.
Justin Thomas, Sunmagic brand manager, said: “2018 is a landmark year for Sunmagic. This is a chance for us to focus on the brand’s heritage of producing premium juice for 20 years now and will highlight the comprehensive range of juices and smoothies we offer for all occasions.
“We are really excited to be rolling out the new branding this year and have a series of other activities planned to ensure Sunmagic continues to be at the forefront of soft drinks innovation.”