Fruit juice smoothie and juice drink producer Sunmagic is pouring £1m into promoting its products.

A two-week Love Sunmagic breakfast radio campaign with London radio station Capital FM kicks off on May 8. The campaign follows the launch of four new exotic juice drink flavours: mango, passion fruit, pineapple & coconut, and pomegranate, which carry the strapline The Taste of the Tropical Sun, reflecting the origin of the fruits.

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